Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing.
 
The book cover introduces the story with the blue pills representing the altered reality that alcohol has taught us, and the red napkin text representing the true reality that the author tours the reader thru inside his book.
 
Starting with the author's own difficult conversation with his teenage son about alcohol, the story moves along a dot-connecting continuum of increasingly honest awareness about the effect alcohol has on all of us, and finally arrives at the reason we're all under the influence of it.
 
Lastly, the author shares how he successfully explained all of it to his teenage son. With clever illustrations, common quotes, and condensed chapters, this book is a fun and easy read about the importance of improved alcohol awareness among parents, families, friends and co-workers.